What is Conversion Rate Optimization? What do I actually optimize and what tools do I need? In this free and knowledge packed event Fredrik Ardmar and Eddy Swindell will take you through the basics and leave you with tangible tips just in time for the holiday madness.
On the agenda we find topics such as:
- How do I measure my conversion rate ?
- What to optimize? Sales vs brand?
- Where do I find insights on what to optimize?
- What about the user experience?
- What tools can I use?
- And actionable holiday conversion tips
On stage today we have over 30 years of experience in conversion mania. Two perspectives joint in one dialog around how to increase your conversion rate in any kind of website.
Eddy Swindell - Founder Fresh Relevance
Eddy has over 10 years' experience in digital marketing, with wide experience gained at the highest levels in ESPs, helping companies build their digital marketing strategy and systems.
Fredrik Ardmar - Founder Resultify
Passionate about the consumer experience and optimization. Driven by creating measurable results online with an extra touch of unexpected weirdness. Has been digging in the online trenches the latest 20 years.
